The Chinese are running to Israel
TV Channel 12
Scope of work:
The year 2017 was marked with a high record of 70% growth in the Chinese tourists arriving in Israel. The work included translating and timecoding first hands materials shot in different parts in Israel documenting the unique phenomenon.
In order to fully utilize the channel's rare, high quality authentic content in a documentary about China it is crucial to have a professional translator with deep understanding of the Chinese culture and the nuances of the Chinese language.
WHAT WE DID
Onsite Work with Team
Arriving the headquarters of Channel N12 in Israel Tel Aviv to closely work with the team and the required equipment
Translating & Timecoding
Watching all related materials recorded onsite to understand the story behind them. Working on localizing and timecoding the translation of the report as a whole
Adjusting & Perfecting
Spending hours of adjusting and perfecting the translation and audio files while considering the local audiences and what the report has to express beyond its words
The translation process went smooth and according to the time set for the project
The final translation was completed according to the standards and criterions of the TV channel
The report was successfully broadcasted on the prominent TV channel and got tremendous amount of feedback, to the satisfaction of all key figures involved in the making
Michelle worked with us on an article dealing with Chinese tourism to Israel, providing professional and responsible language translation assistance under time pressure. This greatly helped in presenting the article in the best possible light for broadcasting.
Reut Barzilay | Channel 12 Reporter
My personal perspective
Creating a program about China and Chinese people, interviews and other authentic information is very valuable however without localizing and accurate translation, the message you wish to share with your audience cant be clear or interesting enough. It is thus crucial to have a professional translator with deep understanding of the Chinese culture and the nuances of the Chinese language.