Projects
Learn Chinese in Taiwan- Media Advertising
Taiwan Center for Mandarin Learning
BACKGROUND
Scope of work:
Whole day shooting with the local media NTDTV in cooperation with the Overseas Community Affairs Council (OCAC ) for promoting traditional Chinese studies in Taiwan at the prominent well known language center.
Challenge:
The purpose of the promotional video was to attract more foreigners from all over the world to come and study Chinese in Taiwan. The OCAC wanted to have foreigners in Taiwan with relevant experience who can share about the topic.
WHAT WE DID
Planning & Coordinating
Coordination with the TV media channel personnel for the
shooting day
Creating the Content
Preparation of the content we would like to share with the viewers
Shooting Session
Actual shooting session at a local educational institution with the
media team
THE RESULTS
Final Product Provided
The final product for the promotional materials was delivered successfully
Quality Content
The video shooting was done in an efficient way and with quality content
Successful Message Delivery
The message was delivered in a broad scope and more foreigners learned about the opportunity
Michelle's ability to express herself in both Chinese and English languages is excellent. with clear and well-organized thoughts and high level of coherence. It's a great honor to have invited her to assist the Overseas Community Affairs Council in producing videos to promote overseas Taiwanese Mandarin learning centers. Her personal experiences and insights have enriched the content of the entire video, making her an outstanding partner for collaboration.
Eugenia Lee | Epoch Times Taiwan Assistant Vice President Advertising Dep.
My personal perspective
When showing on TV screen in front of countless of people, you want your content to be attractive enough and of a high quality to get the best out of it, to create positive impact. It is thus crucial to have someone with deep understanding of the culture and the nuances of both the foreign and Chinese language
- Michelle