Projects
Elbit Systems LCD Displays
Elbit Systems Ltd.
BACKGROUND
Scope of work:
Revive a long-stalled LCD project by facilitating communication and cultural understanding between an Israeli client and their Taiwanese display manufacturer. Our role included organizing and mediating key business meetings, interpreting technical and strategic expectations, and building strong interpersonal relationships through direct engagement in both Hebrew and Mandarin.
Challenge:
The project had reached a complete standstill due to communication breakdowns and cultural misunderstandings between the two sides. Our task required deep sensitivity to the nuances of Taiwanese business culture, language, and mindset.
Only through heart-to-heart conversations, trust-building, and persistent hands-on involvement were we able to re-establish alignment, improve collaboration, and get the production line back on track.
WHAT WE DID
Project Preparation
Learning the background of the project, the relevant professional terms and preparing the needed materials, creating project's timeline, agenda and schedule
Business Meetings
Joining the Israeli engineers in their trip in Taiwan, business meetings with the Taiwanese side, bridging and translating whenever needed
Coordination & Communication
Making sure all relevant departments' are following the instructions of the client, assisting with internal conferences, coordinating and negotiating when needed to reach mutual understanding
THE RESULTS
Communication Flow
Israeli side was very satisfied with the performance of the our team, communication was not an obstacle anymore
Security & Confidence
Israeli engineers felt secured and with confidence knowing there is always someone local on their side who can solve unexpected problems
Foster Relationships
The Israeli & Taiwanese companies' relations were strengthened and project had tremendous progress for the satisfaction of both parties
Michelle demonstrated a high level of professionalism, a deep understanding of Chinese culture, and an exceptional command of the Chinese language. Her unique skill set transformed what could have been a complex project into a smooth and efficient process.
Tomer Cohen | Guided Munitions Business
My personal perspective
For me success is to create added value for the client who assigned me for a project, while aiming to receive excellent outcomes, see progress and results. Such that will also leverage the relationship between the client or partner even when far away in a country like Taiwan.
- Michelle