IDE Technologies - Taiwan International Water Exhibition
This project required learning complex and highly technical materials of the presented technology and its professional terms. The actual work was to host and support the company booth’s activities and to educate and engage the event’s participants to form hot leads, welcome guests and Gov officials and to form positive business relationships.
IDE is a major player in the global zero liquid discharge market and thus was the perfect match for the high demands of the Taiwanese Government to build a desalination plant for Formosa Petrochemicals company in Miaoli, Taiwan.
When a foreigner company is on the path of developing its markets abroad, exhibitions are a very common, useful strategy to raise awareness, form relationships and find potential clients and partners.
It is important to have a local representative, with the relevant knowledge and language skills to take care of those things for you and fully utilize your presentation abroad.